About Us

Odisha Design Council is a social, not-for-profit organization with the mission to research and implement traditional design practices of Odisha in modern design domains. It aims to spread awareness and education through extensive research and skill training, in the field of design. The goal is to discover untapped resources, develop strategical techniques and build products and services that add value to the economy. We plan to conduct design events and activities across the state of Odisha to promote the state as the hub of design that meets global industry standards. ODC believes in creating a social impact through its design methodologies.

‘Design is not merely about creating something, it’s largely about solving a problem.’ Our approach at ODC is to take up a challenge from the grassroot level, use strategic design techniques and deliver solutions that bring about positive social, environmental and economic change.

Our Mission

To research and discover the Design Principles & Practices which are a part of ancient Odia as well as Indian cultural traditions in order to enrich design methodologies and showcase how these can be applied in the modern Design domains.

Our Vision

ODC has the vision to be the Centre-of-Excellence of design and User Experience (UX) from the state, to promote and spread the awareness and education on global standards in design and contribute through the creation and teaching of advanced design methods.

Our Plan

To promote and conduct design events and activities across the state to promote Odisha as the hub of design education and research for the modern-day industry needs on a global scale, enriched with rich Odisha’s Design culture and practices

The Man Behind Our Logo

We recently won the INDIA’S BEST DESIGN AWARD by Pool, one of the most prestigious honors in the Indian design industry for our Brand and Visual Identity Design of ’Odisha Design Council’ - ODC.

The logo was exclusively designed by none other than our founder, Mr. Paresh Choudhury. The three circles represent the foundation of a Child’s learning in Odia Culture – Brahma, Vishnu and Maheshwara. The logo also brings about the significance of circles in Odia culture, be it Lord Jagannath or Odia scripts. It was developed in November 2018, right before the registration of ODC as a Trust. The logo was highly appreciated by esteemed designers and received overwhelming responses from across the globe on social media platforms.

What we do

Here are a few Domains we love to explore

Design Training & Education

Organizations around the world are recognizing the potential of design. Our design training and education makes cutting-edge design-led thinking and approaches available to organisations and institutions of all sizes and budgets.


Our research provides evidence on the impact and value of design. We explore design’s role in economic development, tackling societal challenges to advance the understanding and use of design throughout the state.


Due to lack of Typographic research, The recent Font productions looks unfamiliar and loses its original characteristics and forms. ODC is determined to work on this area with the help of Government and private bodies

Industrial Design

We at ODC believe in thorough research and design process with consideration of the usability, ergonomics and aesthetics of common mass-produced items and works to improve the design, function, engineering and marketing of these items.

Design For Social Impact

We use design as a strategic tool to tackle major societal challenges, drive economic growth and innovation, and improve the quality of life and environment. Our approach is people-centred and enables the delivery of positive social, environmental and economic change.

UX & Interaction Design

We always emphasize on ergonomics of human computer interaction. We define user experience as a person's perceptions and responses which result from their use or anticipated use of a product, system, or a service".

Design Against Cyclone Odisha

This community project, led by Prof. Paresh Choudhury, about sustainable designing of the entire ecosystem for cyclone-prone crafts villages of coastal Odisha, is under process. We are open to collaboration and international funding. The research paper on the same was selected to be presented by Prof. Choudhury at Pratt Institute, New York, in the international conference – Design Principles and Practices in 2020.

Support Us

Our Work

  • Projects
  • Initiatives
  • Research


  • Upcoming Events
  • Past Events


Jan 2021


Nov 2020

Design Thinking



Our honorary mentor of the ODC

Prof. Pradyumna Vyas

Senior Advisor, Design & Innovation,
Confederation of Indian Industry (CII)
Board of Director,
World Design Organisation (WDO)
Former Director,
National Institute of Design (NID)

Advisory Board

Our honorary members of the advisory board

Dr. Debi Prasanna Pattanayak

Padma Sri Awardee
Chancellor- Centurion University

Prof. Mookesh Patel

Professor Emeritus,
Arizona State University, USA
Former Dean, Parsons School of Design/ISDI

Prof. Anant Chakradeo

Dean, MIT Institute of Design

Prof. Cees de Bont

Dean, School of Design     and Creative Arts, Loughborough University, UK

Prof. G. V. Sreekumar

HOD, Industrial Design Centre, IIT Bombay

Prof. Mahendra Patel

Retd. Principal Designer, NID

Sudhir Sharma

CEO INDI Design, Editor Pool/DesignIndia Magazine

Ar. S.K. Das

Director at SK Das Associated Architects

Mark Watson

Founder, Design Thinker Group, Australia

Ashish Deshpande

Co-Founder & Director - Elephant Design
Former President - ADI

Dr. Sruti Mohapatra

Founder & Chief Executive, Swabhiman

Jabin Mora

Product Design, MTA, Mexico

Dr. Susmita Mohanty

Spaceship Designer
Space Entrepreneur CEO, Earth2Orbit

Prof. Peer M. Sathikh

Associate Chair, Nanyang Technological University

Rikke Hansen

Creative Director, MA Wheelsandwaves, Denmark

Dr. Sanjeev Patjoshi (IPS)

Additional DG, Joint Secretary to Government
of India

Khiroda Kumar Jena

National President - OWB

Nima DT Namchu

Former Chief Creative Officer, Havas Worldwide

Kishore Dwibedi

Senior Journalist
Former Chief of New Delhi Bureau - The Samaj

Prof. Ranjana Dani

Faculty Member, MIT Institute of Design, Pune, India

Ranjeet Tayi

Director, User Experience Design at Informatica, US

Dr. Uday Kumar

HOD, Dept. of Design,       IIT-Guwahati
Designer of the Rupee Symbol

Samir Dash

Interaction Designer, Former Application Consultant to IBM

Neena Bhattacharjee

Global Talent Management Leader TEDx Speaker & Behavior Psychologist

Dr. Manohar Desai

Head of Department, Communication Design, Symbiosis Institute of Design (SID)

Purnima Anjali Mohanty

Asst. Professor, School of Communication, XIM University, Bhubaneswar.

Prof. Soumyendu Shankar Ray

Dean, School of Architecture, KIIT University, Bhubaneswar

Prof. Sanmitra Chitte

Dean, School of Management, World University of Design.


Founder of the ODC

Prof. Paresh Choudhury

Founder Professor & Former HOD,
National Institute of Design (NID), India
Former Professor & Head: School of Graphic Design,
DSK Pune/Coventry University UK
Former Professor,
MIT Institute of Design (MIT ID), Pune

Contact Us

If you have any queries, please don't hesitate to write to us at