About Us
Odisha Design Council is a social, not-for-profit organization with the mission to research and implement traditional design practices of Odisha in modern design domains. It aims to spread awareness and education through extensive research and skill training, in the field of design. The goal is to discover untapped resources, develop strategical techniques and build products and services that add value to the economy. We plan to conduct design events and activities across the state of Odisha to promote the state as the hub of design that meets global industry standards. ODC believes in creating a social impact through its design methodologies.
‘Design is not merely about creating something, it’s largely about solving a problem.’ Our approach at ODC is to take up a challenge from the grassroot level, use strategic design techniques and deliver solutions that bring about positive social, environmental and economic change.
Our Mission
To research and discover the Design Principles & Practices which are a part of ancient Odia as well as Indian cultural traditions in order to enrich design methodologies and showcase how these can be applied in the modern Design domains.
Our Vision
ODC has the vision to be the Centre-of-Excellence of design and User Experience (UX) from the state, to promote and spread the awareness and education on global standards in design and contribute through the creation and teaching of advanced design methods.
Our Plan
To promote and conduct design events and activities across the state to promote Odisha as the hub of design education and research for the modern-day industry needs on a global scale, enriched with rich Odisha’s Design culture and practices
The Man Behind Our Logo
We recently won the INDIA’S BEST DESIGN AWARD by Pool, one of the most prestigious honors in the Indian design industry for our Brand and Visual Identity Design of ’Odisha Design Council’ - ODC.
The logo was exclusively designed by none other than our founder, Mr. Paresh Choudhury. The three circles represent the foundation of a Child’s learning in Odia Culture – Brahma, Vishnu and Maheshwara. The logo also brings about the significance of circles in Odia culture, be it Lord Jagannath or Odia scripts. It was developed in November 2018, right before the registration of ODC as a Trust. The logo was highly appreciated by esteemed designers and received overwhelming responses from across the globe on social media platforms.
What we do
Here are a few Domains we love to explore
Design Training & Education
Organizations around the world are recognizing the potential of design. Our design training and education makes cutting-edge design-led thinking and approaches available to organisations and institutions of all sizes and budgets.
Research
Our research provides evidence on the impact and value of design. We explore design’s role in economic development, tackling societal challenges to advance the understanding and use of design throughout the state.
Typography
Due to lack of Typographic research, The recent Font productions looks unfamiliar and loses its original characteristics and forms. ODC is determined to work on this area with the help of Government and private bodies
Industrial Design
We at ODC believe in thorough research and design process with consideration of the usability, ergonomics and aesthetics of common mass-produced items and works to improve the design, function, engineering and marketing of these items.
Design For Social Impact
We use design as a strategic tool to tackle major societal challenges, drive economic growth and innovation, and improve the quality of life and environment. Our approach is people-centred and enables the delivery of positive social, environmental and economic change.
UX & Interaction Design
We always emphasize on ergonomics of human computer interaction. We define user experience as a person's perceptions and responses which result from their use or anticipated use of a product, system, or a service".
Design Against Cyclone Odisha
This community project, led by Prof. Paresh Choudhury, about sustainable designing of the entire ecosystem for cyclone-prone crafts villages of coastal Odisha, is under process. We are open to collaboration and international funding. The research paper on the same was selected to be presented by Prof. Choudhury at Pratt Institute, New York, in the international conference – Design Principles and Practices in 2020.
Support UsOur Work
- Projects
- Initiatives
- Research
Events
- Upcoming Events
- Past Events
Odisha Design Week
Dec 2021
Webinar
Jan 2021
Webinar
Nov 2020
Demystifying Design
Event
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Design Thinking
Workshop
Odisha Crafts Documentation
Design studies
Mentor
Our honorary mentor of the ODC
Prof. Pradyumna Vyas
Senior Advisor, Design & Innovation,
Confederation of Indian Industry (CII)
Board of Director,
World Design Organisation (WDO)
Former Director,
National Institute of Design (NID)
