Our Vision   i

Odisha Design Council (ODC) has the vision to be the Centre-of-Excellence (COE) of design and User Experience (UX) from the state, to research, promote and spread the awareness and education on global standards in design and contribute to the field of design through the creation and teaching of advanced design methods.

Our Mission   i

i Conduct design research to develop advanced methodologies, operational practices and optimized approaches to bring human-factors and usability dimensions to the industrial.

i To support and collaborate with the design community across the globe from varied industries and educational institutions to bridge the design academics with the industry need achieving a sustainable progress.

i To research and discover the Design Principles & Practices which are part of ancient Odisha as well as Indian cultural tradition, art, craft, architecture and script in order to enrich design methodologies and promote on how these can be applied in the modern Design and technological domains.

i To partner and provide consultation across industries and institutions from various domains on applying design thinking to improve the work practices, process improvement and innovation in the areas of product and services.

i To promote and conduct design events and activities across the state to promote Odisha as the hub of design education and research for the modern-day industry needs on a global scale, enriched with rich Odisha’s Design culture and practices.

Founder   i

Prof. Paresh Choudhury
Former Professor,
National Institute of Design (NID).
Former Professor,
MIT Institute of Design (MIT ID).
HOD - School of Graphic Design, DSK/Coventry University UK.
Association of Designers of India (ADI).
Ex-Advertising - TBWA | Mudra | Digitas |
Leo-Burnett | McCann | Ogilvy

Education & Training
Utkal University
M.S. University of Baroda
University Arts of London
Coventry University, UK. (Oriantation)